(Nan’s Note: “The need to develop new consumption patterns is the mother of all innovation challenges. The race to dematerialize is on.” That was all I needed to read to convince me to post this article!
Consumers and businesses need to work in tandem to reduce waste. Corporations are making strides in waste reduction, but if consumers became more eco-conscious, it would double up the efforts of the business world.
Simplify! Consume less! Way less! Your planet and future generations depend on it!)
By Aron Cramer
With climate negotiations reaching an inconclusive end in Copenhagen, the action swings back from national governments and the intergovernmental process to you and me.
For many years, the idea of sustainable consumption has been embraced by NGOs and others, but widely shunned by business.
This is changing fast. Not only that, the signs of growing interest are coming from unlikely locations.
Find out where and what the solutions are in this article from Greenbiz.com – another on of my favorites for green business news.
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